Dubai Festivals and Retail Establishment (DFRE), a division of the Dubai Department of Economy and Tourism (DET), has officially launched the much-anticipated 2025 Retail Calendar. With a stellar line-up of citywide festivals, events, and campaigns, the calendar promises an unforgettable year for residents, tourists, and businesses alike. Featuring 18 world-class events, Dubai is set to strengthen its position as a premier global hub for shopping, entertainment, and cultural experiences.
A Vision Rooted in Growth and Excellence
The 2025 Retail Calendar aligns with Dubai’s ambitious D33 Economic Agenda, a visionary plan to elevate the emirate as the best city to live, visit, and work. Ahmed Al Khaja, CEO of DFRE, emphasized how the calendar reflects Dubai’s commitment to innovation, diversity, and growth. He stated, “With the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai continues to set the benchmark for retail, events, and tourism. The 2025 programme brings unique experiences tailored for every interest, supporting local businesses and attracting global visitors.”
A Year-Round Celebration of Shopping and Culture
The calendar offers a mix of iconic annual festivals and exciting new highlights. Key events include:
- Dubai Shopping Festival (DSF): 6 December 2024 – 12 January 2025
Celebrating its 30th edition, DSF transforms Dubai into a shopper’s paradise with unbeatable deals, live entertainment, and citywide events. - Dubai Summer Surprises (DSS): 27 June – 31 August 2025
DSS brings exceptional summer fun with special promotions, family entertainment, and activities perfect for all ages. - Ramadan in Dubai & Eid Al Fitr Celebrations: 28 February – 6 April 2025
A heartfelt celebration of community, Ramadan in Dubai offers unique culinary experiences, vibrant night markets, and cultural events. The festive spirit continues with dazzling Eid celebrations across the city. - Dubai Esports and Games Festival (DEF): 25 April – 11 May 2025
Returning for its fourth year, DEF positions Dubai as a global gaming hub, featuring the GameExpo, esports tournaments, industry summits, and family-friendly activities. - Festival of Lights (Diwali): 17 – 26 October 2025
Diwali in Dubai is a magical affair, offering shopping promotions on jewellery, fashion, and home décor, alongside spectacular fireworks and cultural festivities. - Dubai Fitness Challenge: 1 – 30 November 2025
Promoting a healthier lifestyle, this month-long movement encourages residents and visitors to engage in 30 minutes of activity for 30 consecutive days. - Dubai Fashion Season: Throughout 2025
Fashion lovers can look forward to exclusive Spring/Summer and Fall/Winter showcases, highlighting Dubai’s role as a global fashion capital.
Unparalleled Experiences for Every Visitor
From the Chinese New Year Celebrations in January to the Eid Al Adha Festivities in June, each event is meticulously designed to cater to Dubai’s diverse population. The calendar also features retail extravaganzas like the 3-Day Super Sale and The Great Online Sale, offering shoppers incredible discounts of up to 90%.
Boosting Local Businesses and Tourism
With participation from over 1,000 brands and 4,000 outlets, the Retail Calendar reflects Dubai’s commitment to economic growth and innovation. Local businesses are set to thrive as Dubai anticipates a significant increase in tourist footfall. Retail promotions, citywide activations, and partnerships with key stakeholders aim to deliver a seamless, rewarding experience for visitors and residents alike.
A Future-Ready Dubai
Dubai’s 2025 Retail Calendar is more than just events—it’s a testament to the city’s unyielding ambition and cultural vibrancy. Whether it’s experiencing cutting-edge gaming at DEF, shopping the latest trends at Dubai Fashion Season, or embracing the community spirit during Ramadan, the calendar ensures there’s something for everyone.
As Dubai gears up for another remarkable year, it invites the world to join in celebrating its dynamic blend of tradition, innovation, and excitement. To stay updated on the full calendar of events, visit www.visitdubai.com and follow @Dubaifestivals on social media.
